Interesting editorial form Mark on the BCRN here, it would be a great step forward for rugby in Canada if it could happen.
Amateur Sports Coverage on TV
Whatever Happened to the Canadian Amateur Sports Network and CBC Sports Plus
posted Aug 21 2012
[ed. comments below]
This article started as I was wondering about the possible TV coverage of the North American/Caribbean rugby 7s tournament this weekend. The tournament is in Ottawa and will serve as the qualifier for the World Cup of Rugby 7s taking place in Moscow next year. With only a few days left to go nothing has been mentioned about TV coverage. Rugby Canada the national body responsible for promoting rugby in Canada has been mute on the subject. It's possible there will be a webcast of some games but even that hasn't been announced yet. It got me thinking about the subject of amateur sports coverage in Canada, particularly on national TV.
Around the time of the 2008 Olympics there was a movement to start a sports network that would provide TV coverage of amateur sports. It was spearheaded by Richard Pound who was at one time the vice-president of the IOC. The following is a press release from January 2008.
"TORONTO/MONTREAL, January 30, 2008 – The Canadian Olympic Committee (COC) today unveiled details of its application for groundbreaking English and French amateur sport television networks, which would be a first in Canada if approved. The proposed Canadian Amateur Sports Network (CASN) and le Réseau du sport amateur canadien (RSAC) would provide much-needed exposure and funding for both Olympic and non-Olympic sports.
“The opportunity here is to provide a service that fills a programming niche that exists today,” says CASN/RSAC chair and International Olympic Committee member Richard Pound. “Between Olympic Games it is as if there are no Canadian athletes. Our networks will bring more sports and more young Canadians to the attention of Canadians.”
“The Canadian Olympic Committee has long recognized the need for dramatically increased television coverage of Canadian amateur sport on a consistent and regular basis,” said COC Chief Executive Officer Chris Rudge. “These networks would finally bring our athletes into the spotlight and also motivate young people everywhere in Canada to get up out of their seats and engage in sport and a healthy lifestyle."
The applications were formally submitted by the COC and its partners to the Canadian Radio-television and Telecommunications Commission (CRTC) in early December. The proposed national digital television networks would each focus solely on Canadian amateur sport 24 hours a day, seven days a week, allowing Canadians to watch amateur athletes compete in regional, national and international events in both Olympic and non-Olympic sports.
The applications ask for mandated distribution of the networks on the basic digital service of all Cable and DTH Satellite carriers, and a mandated wholesale subscription rate of 60 cents per household per month (in geographic areas that are consistent with its broadcast language).
The proposed networks would contribute more than $100 million to amateur sport over the first seven years of operation and would continue to contribute sustainable funding to the sport community after that period.
The COC is hopeful that public hearings on the applications will take place in the near future and a CRTC decision will be rendered as soon as possible after the hearings.
Full details surrounding the CASN/RSAC applications can be found at the newly-launched website
www.casn-rsac.ca.
It's difficult to follow the progress of the application beyond 2010, their website is long gone. The last information I could find was in 2010 and the CRTC had not even addressed the application in that 2 year period. This was from an article in 2010, two years after the initial application.
"The Canadian Olympic Committee (COC) continues to await the processing of its applications for two amateur sports television networks by the Canadian Radio-Television and Telecommunications Committee (CRTC). Applications for the English language “Canadian Amateur Sports Network” and French language “Reseau du sport amateur canadien” were submitted in December 2007.
Despite the delays, the COC remains committed to successfully launching both networks and confident that its applications will be granted. The strong case for approving the broadcast license can be found at
www.olympic.ca/en/programs/canadian-ama ... ts-network.
“The need for such a network has never been greater,” said Marcel Aubut, president-elect of the COC. “As we watch the most widely televised sporting event in Canada’s history, the irony is underlined. Outside of the Olympic Games, the majority of Canada’s amateur athletes and sports receive virtually no television coverage at all.”
After 2010 any news about the Canadian Amateur Sports Network appears to have vanished, it's google footprint gone. Now that 2012 has seen another Olympics go by, is it time to resurrect the idea and have a TV channel dedicated to amateur sports? It's virtually impossible to get the attention of the major sports networks to cover amateur sports in Canada.
CBC had also pursued their own application although much more modest in intent, they proposed a sports channel with 25% amateur content called CBC Sports Plus. Again the last news about this initiative was in 2010, found on a website called sportingmadness.ca.
"...the long-anticipated CBC Sports Plus digital sports channel not only won't be launching this year, it may not launch at all... The really disappointing thing about this is that it seems the Canadian Olympic Committee's proposed amateur sports network (which I also wrote about in the first piece) is also dead in the water; its website hasn't been updated in over a year."
The CRTC actually approved the CBC Sports Plus channel but it looks like CBC didn't take it any further. Looking through the CRTC decisions I see there was even approval for a National Lacrosse Network in 2006 but I don't think anything ever came of that either.
Is it time again to revisit amateur sports on TV? The exposure would likely improve Canada's performance at the Olympics as more youth would get inspired watching a wider variety of sports, learning about the dedication and hard work of amateur athletes from various disciplines. One thing is certain, it is unlikely one sport would have enough money and influence to do this on their own, it's going to take a collaborative effort with support from amateur sports advocates like Own the Podium and the Canadian Olympic Committee.